It happened again yesterday. I had been invited to give a lecture on Impact Management at a business school in Geneva, Switzerland, where I live. After the session, one of the students approached me and, with a roguish smile, asked me if I was related to Pablo Escobar. “Here we go again,” I thought. In the thirty years that I’ve been living outside of my home country, Colombia, I have heard this question more often than I care to count.